Véronique Culliford is the daughter of Smurfs creator Peyo. She was responsible for overseeing the production of the 2011 Smurfs movie and is the founder of IMPS Licensing, which is now known as the Peyo Company. She was featured in a special "behind the scenes" Smurfs video. She is currently acting as the producer of the 2021 Smurfs TV series.